PROJECTS AT SAP LABS CANADA
Analyst Relations Manager, from Oct 2022 - present
I cultivate strategic relationships with top analyst firms like Gartner and IDC, focusing on AI, cloud technology, and industry convergence. This involves managing executive relationships, tracking analyst interactions, and strategizing engagement activities such as hosting analyst exchanges and events.
Customer Success Advisor, from Oct 2020 - Sept 2022
Customer Success Advisor, from Oct 2020 - Sept 2022 I designed and implemented an integrated customer success program for over 300 partners across seven regions. This program, which included customer reference initiatives and global communications strategy development, received recognition with the 2022 SAP All Star Award for collaboration. I launched an internal podcast series to facilitate knowledge- sharing among customer success executives.
Product Marketing Specialist, from Sept 2018 - Sept 2020
I spearheaded marketing efforts for SAP Analytics Cloud, presenting demos at tier 1 events like SAP TechEd and Success Connect. I coordinated diverse marketing campaigns, crafted messaging for regional teams, and managed an annual programs budget of .5 million. I collaborated with the United Nations on SAP Analytics Cloud education initiatives.
Volunteer Positions at SAP, from Sept 2018 - Dec 2023
As the Project Management and Marketing Lead for SAP.iO and SAP 1BillionLives, I devised marketing and branding strategies for SAP's internal entrepreneurship program in Canada. I organized a regional sustainable entrepreneurship challenge across SAP Canada and the US, mentoring 12 teams to the final round and hosting the final NA demo day with over 1000 attendees globally.
SAP is a global software company known for providing enterprise solutions to manage business operations and customer relations.
BLOG & NEWSLETTERS
Writing samples of promotional blogs and newsletters written for internal and external stakeholders.
TRUE NORTH VENTURES
Led the creation of True North Ventures, as the Creative Director. True North Ventures is an internal platform for the Canadian entrepreneurs across SAP Labs Canada to nurture their business ideas.
Worked as the Marketing and Communications chair for the Business Women's Network of Vancouver
Launched an entrepreneurship program chapter for SAP Labs Canada.
Proud ally of Pride@SAP group
My journey at SAP has been a transformative learning experience, equipping me with a diverse skill set and invaluable insights. From cultivating strategic relationships to designing global programs and supporting marketing initiatives, I have developed expertise in strategic planning, communication, project management, and leadership. These experiences have not only enhanced my proficiency in navigating complex business environments but have also given me the ability to adapt and voice change for success in a dynamic industry.
Skills developed
Analyst Relations
Public Relations
Executive Management
Product Marketing
Brand Voice
Research Synthesis
Agile Project Management
Public Speaking
Podcast Production
Content Management
Budget Management
This podcast channel was created to share best practices among the customer success teams - stories of CSPs, Customer Advocacy, Product Champions, and Solution Adoption experts.
All Star Award 2023 for Collaboration
